Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Towards a theoretical framework for augmented reality marketing: A ..."

Harish Kumar et al. (2024)

> Home

Details and statistics

DOI: 10.1016/J.IM.2023.103910

access: open

type: Journal Article

metadata version: 2024-03-08

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/iam/KumarRASS24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/iam/KumarRASS24
Harish Kumar, Philipp A. Rauschnabel, Madhushree N. Agarwal, Rajesh Kumar Singh, Ritu Srivastava:
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing. Inf. Manag. 61(2): 103910 (2024)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.