"Complementary effects of CRM and social media on customer co-creation and ..."

Omar S. Itani, Ashish Kalra, Jen Riley (2022)

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DOI: 10.1016/J.IM.2022.103621

access: closed

type: Journal Article

metadata version: 2022-04-27

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Omar S. Itani, Ashish Kalra, Jen Riley:
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs. Inf. Manag. 59(3): 103621 (2022)

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