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"Paving the way for CRM success: The mediating role of knowledge management ..."
Aurora Garrido-Moreno, Nigel Lockett, Víctor Jesús García-Morales (2014)
- Aurora Garrido-Moreno
, Nigel Lockett
, Víctor Jesús García-Morales
:
Paving the way for CRM success: The mediating role of knowledge management and organizational commitment. Inf. Manag. 51(8): 1031-1042 (2014)
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