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"An influence framework on product word-of-mouth (WoM) measurement."
Kun Chen, Peng Luo, Huaiqing Wang (2017)
- Kun Chen
, Peng Luo, Huaiqing Wang:
An influence framework on product word-of-mouth (WoM) measurement. Inf. Manag. 54(2): 228-240 (2017)
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