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"The Missing Link: How Lack of Branding Can Drive to Failures in e-Business ..."

Adamantios Koumpis (2014)

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DOI: —

access: open

type: Journal Article

metadata version: 2020-06-25

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  - https://dblp.org/rec/journals/i-jac/Koumpis14
Adamantios Koumpis:
The Missing Link: How Lack of Branding Can Drive to Failures in e-Business and e-Commerce Ventures. Int. J. Adv. Corp. Learn. 7(2): 32-36 (2014)

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