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"Empirische Untersuchung der Nutzerakzeptanz einer Demand-Side-Plattform ..."

Yelka von Zastrow, Fahri Yetim (2024)

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DOI: 10.1365/S40702-024-01078-Z

access: closed

type: Journal Article

metadata version: 2024-07-22

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  - https://dblp.org/rec/journals/hmd/ZastrowY24
Yelka von Zastrow, Fahri Yetim:
Empirische Untersuchung der Nutzerakzeptanz einer Demand-Side-Plattform für Programmatisches Marketing. HMD Prax. Wirtsch. 61(3): 723-743 (2024)

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