"CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz."

Stefan Sackmann, Dennis Kundisch, Markus Ruch (2008)

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DOI: 10.1007/BF03341171

access: closed

type: Journal Article

metadata version: 2020-11-27

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  - https://dblp.org/rec/journals/hmd/SackmannKR08
Stefan Sackmann, Dennis Kundisch, Markus Ruch:
CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz. HMD Prax. Wirtsch. 259: 21-31 (2008)

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