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"Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting."
Jun Wang, Weinan Zhang, Shuai Yuan (2017)
- Jun Wang, Weinan Zhang, Shuai Yuan:
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting. Found. Trends Inf. Retr. 11(4-5): 297-435 (2017)
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