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"Exploring audience engagement in YouTube vlogs through consumer engagement ..."

Hantian Zhang, John Lee (2023)

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DOI: 10.5210/FM.V28I4.11822

access: open

type: Journal Article

metadata version: 2024-07-06

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  dblp key:
  - journals/firstmonday/ZhangL23
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  - https://dblp.org/rec/journals/firstmonday/ZhangL23
Hantian Zhang, John Lee:
Exploring audience engagement in YouTube vlogs through consumer engagement theory: The case of U.K. beauty vlogger Zoe Sugg. First Monday 28(4) (2023)

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