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"Understanding factors influencing viewers' intention to watch video game ..."

Kian Yeik Koay, Jian Yi Teoh, Man Lai Cheung (2023)

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DOI: 10.5210/FM.V28I5.12644

access: open

type: Journal Article

metadata version: 2024-07-06

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  - journals/firstmonday/KoayTC23
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  - https://dblp.org/rec/journals/firstmonday/KoayTC23
Kian Yeik Koay, Jian Yi Teoh, Man Lai Cheung:
Understanding factors influencing viewers' intention to watch video game live streaming on Twitch: Combined use of PLS-SEM and NCA. First Monday 28(5) (2023)

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