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"Understanding the Digital Marketing Environment with KPIs and Web Analytics."

José Ramón Saura, Pedro Palos-Sánchez, Luis Manuel Cerdá Suárez (2017)

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DOI: 10.3390/FI9040076

access: open

type: Journal Article

metadata version: 2018-11-30

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  - https://dblp.org/rec/journals/fi/SauraPS17
José Ramón Saura, Pedro Palos-Sánchez, Luis Manuel Cerdá Suárez:
Understanding the Digital Marketing Environment with KPIs and Web Analytics. Future Internet 9(4): 76 (2017)

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