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"Computational Advertising: A Paradigm Shift for Advertising and Marketing?"

Yanwu Yang et al. (2017)

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DOI: 10.1109/MIS.2017.58

access: closed

type: Journal Article

metadata version: 2020-03-06

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  dblp key:
  - journals/expert/YangYJL17
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  persistent URL:
  - https://dblp.org/rec/journals/expert/YangYJL17
Yanwu Yang, Yinghui (Catherine) Yang, Bernard J. Jansen, Mounia Lalmas:
Computational Advertising: A Paradigm Shift for Advertising and Marketing? IEEE Intell. Syst. 32(3): 3-6 (2017)

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