"Why promotion strategies based on market basket analysis do not work."

Bernd Vindevogel, Dirk Van den Poel, Geert Wets (2005)

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DOI: 10.1016/J.ESWA.2004.12.019

access: closed

type: Journal Article

metadata version: 2017-06-06

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Bernd Vindevogel, Dirk Van den Poel, Geert Wets:
Why promotion strategies based on market basket analysis do not work. Expert Syst. Appl. 28(3): 583-590 (2005)

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