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"Analyzing existing customers' websites to improve the customer acquisition ..."

Dirk Thorleuchter, Dirk Van den Poel, Anita Prinzie (2012)

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DOI: 10.1016/J.ESWA.2011.08.115

access: closed

type: Journal Article

metadata version: 2017-06-06

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Dirk Thorleuchter, Dirk Van den Poel, Anita Prinzie:
Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing. Expert Syst. Appl. 39(3): 2597-2605 (2012)

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