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"On the differential benchmarking of promotional efficiency with machine ..."

Cristina Soguero-Ruíz et al. (2012)

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DOI: 10.1016/J.ESWA.2012.04.017

access: closed

type: Journal Article

metadata version: 2022-06-23

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  - https://dblp.org/rec/journals/eswa/Soguero-RuizGMMR12
Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez:
On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison. Expert Syst. Appl. 39(17): 12772-12783 (2012)

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