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"Direct and indirect effects of retail promotions on sales and profits in ..."

Dirk Van den Poel, Jan De Schamphelaere, Geert Wets (2004)

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DOI: 10.1016/J.ESWA.2003.12.003

access: closed

type: Journal Article

metadata version: 2017-06-06

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Dirk Van den Poel, Jan De Schamphelaere, Geert Wets:
Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market. Expert Syst. Appl. 27(1): 53-62 (2004)

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