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"Modeling partial customer churn: On the value of first product-category ..."

Vera L. Miguéis et al. (2012)

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DOI: 10.1016/J.ESWA.2012.03.073

access: closed

type: Journal Article

metadata version: 2017-06-06

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  - journals/eswa/MigueisPCC12
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  - https://dblp.org/rec/journals/eswa/MigueisPCC12
Vera L. Miguéis, Dirk Van den Poel, Ana S. Camanho, João Falcão e Cunha:
Modeling partial customer churn: On the value of first product-category purchase sequences. Expert Syst. Appl. 39(12): 11250-11256 (2012)

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