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"The effectiveness of word of mouth in offline and online social networks."

Feng Li, Timon C. Du (2017)

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DOI: 10.1016/J.ESWA.2017.07.004

access: closed

type: Journal Article

metadata version: 2018-11-30

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  - https://dblp.org/rec/journals/eswa/LiD17a
Feng Li, Timon C. Du:
The effectiveness of word of mouth in offline and online social networks. Expert Syst. Appl. 88: 338-351 (2017)

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