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"Investigating the role of product features in preventing customer churn, ..."

Bart Larivière, Dirk Van den Poel (2004)

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DOI: 10.1016/J.ESWA.2004.02.002

access: closed

type: Journal Article

metadata version: 2020-10-26

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Bart Larivière, Dirk Van den Poel:
Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services. Expert Syst. Appl. 27(2): 277-285 (2004)

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