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"An empirical test to forecast the sales rank of a keyword advertisement ..."

Cookhwan Kim et al. (2012)

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DOI: 10.1016/J.ESWA.2012.01.175

access: closed

type: Journal Article

metadata version: 2017-05-26

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  - https://dblp.org/rec/journals/eswa/KimPKC12c
Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang:
An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model. Expert Syst. Appl. 39(17): 12727-12742 (2012)

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