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"Application of multidimensional scaling for marketing-mix modification: A ..."

Ji-eun Cha, Sooyoung Kim, Yeonhee Lee (2009)

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DOI: 10.1016/J.ESWA.2008.05.050

access: closed

type: Journal Article

metadata version: 2017-05-26

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Ji-eun Cha, Sooyoung Kim, Yeonhee Lee:
Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category. Expert Syst. Appl. 36(3): 4884-4890 (2009)

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