"Measuring the efficiency of customer satisfaction and loyalty for mobile ..."

Erkan Bayraktar et al. (2012)

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DOI: 10.1016/J.ESWA.2011.06.041

access: closed

type: Journal Article

metadata version: 2019-09-16

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  - https://dblp.org/rec/journals/eswa/BayraktarTTDZ12
Erkan Bayraktar, Ekrem Tatoglu, Ali Turkyilmaz, Dursun Delen, Selim Zaim:
Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA. Expert Syst. Appl. 39(1): 99-106 (2012)

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