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"Clicks versus Bricks: The role of durability in marketing channel strategy ..."

Wei Yan et al. (2018)

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DOI: 10.1016/J.EJOR.2017.08.039

access: open

type: Journal Article

metadata version: 2020-02-21

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  dblp key:
  - journals/eor/YanXCLX18
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  persistent URL:
  - https://dblp.org/rec/journals/eor/YanXCLX18
Wei Yan, Yu Xiong, Junhong Chu, Gendao Li, Zhongkai Xiong:
Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers. Eur. J. Oper. Res. 265(3): 909-918 (2018)

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