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"Developing a measure of risk adjusted revenue (RAR) in credit cards ..."

Shweta Singh, B. P. S. Murthi, Erin Steffes (2013)

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DOI: 10.1016/J.EJOR.2012.08.007

access: closed

type: Journal Article

metadata version: 2020-02-21

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Shweta Singh, B. P. S. Murthi, Erin Steffes:
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. Eur. J. Oper. Res. 224(2): 425-434 (2013)

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