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"Mining Twitter lists to extract brand-related associative information for ..."

Charalampos Saridakis et al. (2023)

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DOI: 10.1016/J.EJOR.2023.05.004

access: open

type: Journal Article

metadata version: 2023-09-12

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  - journals/eor/SaridakisKAOP23
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  - https://dblp.org/rec/journals/eor/SaridakisKAOP23
Charalampos Saridakis, Constantine S. Katsikeas, Sofia Angelidou, Maria Oikonomidou, Polyvios Pratikakis:
Mining Twitter lists to extract brand-related associative information for celebrity endorsement. Eur. J. Oper. Res. 311(1): 316-332 (2023)

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