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"Digital advertising spillover, online-exclusive product launches, and ..."
Zhifeng Qian et al. (2024)
- Zhifeng Qian, Steven James Day, Joshua Ignatius, Lalitha Dhamotharan, Junwu Chai:
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition. Eur. J. Oper. Res. 313(2): 565-586 (2024)
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