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"Maximizing profit of a food retailing chain by targeting and promoting ..."

Gabor Pauler, Alan Dick (2006)

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DOI: 10.1016/J.EJOR.2005.03.028

access: closed

type: Journal Article

metadata version: 2020-02-21

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Gabor Pauler, Alan Dick:
Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data. Eur. J. Oper. Res. 174(2): 1260-1280 (2006)

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