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"Understanding the impacts of product knowledge and product type on the ..."

Muammer Ozer (2011)

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DOI: 10.1016/J.EJOR.2010.12.012

access: closed

type: Journal Article

metadata version: 2020-02-21

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Muammer Ozer:
Understanding the impacts of product knowledge and product type on the accuracy of intentions-based new product predictions. Eur. J. Oper. Res. 211(2): 359-369 (2011)

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