"Optimization models for targeted offers in direct marketing: Exact and ..."

Fabrice Talla Nobibon, Roel Leus, Frits C. R. Spieksma (2011)

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DOI: 10.1016/J.EJOR.2010.10.019

access: closed

type: Journal Article

metadata version: 2020-02-21

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Fabrice Talla Nobibon, Roel Leus, Frits C. R. Spieksma:
Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms. Eur. J. Oper. Res. 210(3): 670-683 (2011)

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