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"Optimal advertising and pricing in a class of general new-product adoption ..."

Kurt Helmes, Rainer Schlosser, Martin Weber (2013)

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DOI: 10.1016/J.EJOR.2013.02.035

access: closed

type: Journal Article

metadata version: 2022-12-07

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Kurt Helmes, Rainer Schlosser, Martin Weber:
Optimal advertising and pricing in a class of general new-product adoption models. Eur. J. Oper. Res. 229(2): 433-443 (2013)

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