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"Impact of loyalty program investment on firm performance: Seasonal ..."

Wei Gu et al. (2022)

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DOI: 10.1016/J.EJOR.2021.09.046

access: closed

type: Journal Article

metadata version: 2022-02-08

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Wei Gu, Xiaoting Luan, Yanan Song, Jennifer Shang:
Impact of loyalty program investment on firm performance: Seasonal products with strategic customers. Eur. J. Oper. Res. 299(2): 621-630 (2022)

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