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"A note on an integrated model of customer buying behavior."

Peter S. Fader, Bruce G. S. Hardie (2002)

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DOI: 10.1016/S0377-2217(01)00165-5

access: closed

type: Journal Article

metadata version: 2024-05-07

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Peter S. Fader, Bruce G. S. Hardie:
A note on an integrated model of customer buying behavior. Eur. J. Oper. Res. 139(3): 682-687 (2002)

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