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"Modeling contribution behavior in fundraising: Segmentation analysis for a ..."

Elizabeth Junqueira Durango-Cohen (2013)

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DOI: 10.1016/J.EJOR.2013.01.008

access: closed

type: Journal Article

metadata version: 2023-10-02

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Elizabeth Junqueira Durango-Cohen:
Modeling contribution behavior in fundraising: Segmentation analysis for a public broadcasting station. Eur. J. Oper. Res. 227(3): 538-551 (2013)

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