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"Advertising, goodwill, and the Veblen effect."

Régis Y. Chenavaz, Amit Eynan (2021)

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DOI: 10.1016/J.EJOR.2020.07.043

access: closed

type: Journal Article

metadata version: 2020-12-29

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  - journals/eor/ChenavazE21
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  - https://dblp.org/rec/journals/eor/ChenavazE21
Régis Y. Chenavaz, Amit Eynan:
Advertising, goodwill, and the Veblen effect. Eur. J. Oper. Res. 289(2): 676-682 (2021)

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