"Multistage multiproduct advertising budgeting."

Cesar Beltran-Royo et al. (2013)

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DOI: 10.1016/J.EJOR.2012.09.022

access: closed

type: Journal Article

metadata version: 2022-10-02

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Cesar Beltran-Royo, Huizhen Zhang, L. A. Blanco, J. Almagro:
Multistage multiproduct advertising budgeting. Eur. J. Oper. Res. 225(1): 179-188 (2013)

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