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"Cooperative advertising models in supply chain management: A review."

Gerhard Aust, Udo Buscher (2014)

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DOI: 10.1016/J.EJOR.2013.08.010

access: closed

type: Journal Article

metadata version: 2023-05-01

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Gerhard Aust, Udo Buscher:
Cooperative advertising models in supply chain management: A review. Eur. J. Oper. Res. 234(1): 1-14 (2014)

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