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"Can visual familiarity influence attitudes towards brands? An exploratory ..."

Vanissa Wanick et al. (2018)

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DOI: 10.1016/J.ENTCOM.2018.07.002

access: closed

type: Journal Article

metadata version: 2020-09-29

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Vanissa Wanick, James Stallwood, Ashok Ranchhod, Gary B. Wills:
Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour. Entertain. Comput. 27: 194-208 (2018)

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