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"Calming the customers by AI: Investigating the role of chatbot acting-cute ..."

Tao Zhang et al. (2022)

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DOI: 10.1007/S12525-022-00596-2

access: closed

type: Journal Article

metadata version: 2023-02-25

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  dblp key:
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  - https://dblp.org/rec/journals/electronicmarkets/ZhangFCX22
Tao Zhang, Chao Feng, Hui Chen, Junjie Xian:
Calming the customers by AI: Investigating the role of chatbot acting-cute strategies in soothing negative customer emotions. Electron. Mark. 32(4): 2277-2292 (2022)

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