"Consumers' ambiguous perceptions of advertising disclosures in ..."

Adrian Waltenrath (2024)

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DOI: 10.1007/S12525-023-00679-8

access: open

type: Journal Article

metadata version: 2024-03-08

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Adrian Waltenrath:
Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. Electron. Mark. 34(1): 8 (2024)

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