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"Converting freemium customers from free to premium - the role of the ..."
Thomas M. Wagner, Alexander Benlian, Thomas Hess (2014)
- Thomas M. Wagner, Alexander Benlian
, Thomas Hess
:
Converting freemium customers from free to premium - the role of the perceived premium fit in the case of music as a service. Electron. Mark. 24(4): 259-268 (2014)
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