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"Click and Mortar Strategies Viewed from the Web: A Content Analysis of ..."

Charles Steinfield, Thomas Adelaar, Fang Liu (2005)

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DOI: 10.1080/10196780500208632

access: closed

type: Journal Article

metadata version: 2020-03-13

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Charles Steinfield, Thomas Adelaar, Fang Liu:
Click and Mortar Strategies Viewed from the Web: A Content Analysis of Features Illustrating Integration Between Retailers' Online and Offline Presence. Electron. Mark. 15(3): 199-212 (2005)

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