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"Personalised Interactive TV Advertising: The iMEDIA Business Model."

Katherine C. Pramataris et al. (2001)

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DOI: 10.1080/10196780122859

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/electronicmarkets/PramatarisPLM01
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  - https://dblp.org/rec/journals/electronicmarkets/PramatarisPLM01
Katherine C. Pramataris, Dimitris A. Papakiriakopoulos, George Lekakos, Nikolaos A. Mylonopoulos:
Personalised Interactive TV Advertising: The iMEDIA Business Model. Electron. Mark. 11(1): 17-25 (2001)

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