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"The Impact of Visiting a Brand Website on Brand Personality."

Brigitte Müller, Jean-Louis Chandon (2003)

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DOI: 10.1080/1019678032000108301

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/electronicmarkets/MullerC03
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  - https://dblp.org/rec/journals/electronicmarkets/MullerC03
Brigitte Müller, Jean-Louis Chandon:
The Impact of Visiting a Brand Website on Brand Personality. Electron. Mark. 13(3): 210-221 (2003)

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