"Exploring Gender Influence on Customer's Intention to Engage ..."

Heikki Karjaluoto et al. (2008)

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DOI: 10.1080/10196780802265793

access: closed

type: Journal Article

metadata version: 2022-03-16

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  - journals/electronicmarkets/KarjaluotoLLJ08
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  - https://dblp.org/rec/journals/electronicmarkets/KarjaluotoLLJ08
Heikki Karjaluoto, Heikki Lehto, Matti Leppäniemi, Chanaka Jayawardhena:
Exploring Gender Influence on Customer's Intention to Engage Permission-based Mobile Marketing. Electron. Mark. 18(3): 242-259 (2008)

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