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"E-Markets in the Battle Zone Between Relationship and Transaction Marketing!"

Reimer Ivang, Olav Jull Sørensen (2005)

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DOI: 10.1080/10196780500303086

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/electronicmarkets/IvangS05
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  - https://dblp.org/rec/journals/electronicmarkets/IvangS05
Reimer Ivang, Olav Jull Sørensen:
E-Markets in the Battle Zone Between Relationship and Transaction Marketing! Electron. Mark. 15(4): 393-404 (2005)

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