"Creating customer value from data: foundations and archetypes of ..."

Fabian Hunke, Daniel Heinz, Gerhard Satzger (2022)

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DOI: 10.1007/S12525-021-00506-Y

access: open

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/electronicmarkets/HunkeHS22
Fabian Hunke, Daniel Heinz, Gerhard Satzger:
Creating customer value from data: foundations and archetypes of analytics-based services. Electron. Mark. 32(2): 503-521 (2022)

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