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"An investigation of the drivers of social commerce and e-word-of-mouth ..."

Muhammad Awais Shakir Goraya et al. (2021)

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DOI: 10.1007/S12525-019-00347-W

access: closed

type: Journal Article

metadata version: 2023-08-13

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  - journals/electronicmarkets/GorayaJSIMA21
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  - https://dblp.org/rec/journals/electronicmarkets/GorayaJSIMA21
Muhammad Awais Shakir Goraya, Jing Zhu, Mahmud Akhter Shareef, Muhammad Imran, Aneela Malik, Muhammad Shakaib Akram:
An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business. Electron. Mark. 31(1): 181-195 (2021)

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