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"Constructing online switching barriers: examining the effects of switching ..."
Ezlika M. Ghazali et al. (2016)
- Ezlika M. Ghazali
, Bang Nguyen
, Dilip S. Mutum
, Amrul Asraf Mohd-Any
:
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers. Electron. Mark. 26(2): 157-171 (2016)
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