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"An Empirical Study of Online Word of Mouth as a Predictor for ..."

Alanah J. Davis, Deepak Khazanchi (2008)

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DOI: 10.1080/10196780802044776

access: closed

type: Journal Article

metadata version: 2020-03-13

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Alanah J. Davis, Deepak Khazanchi:
An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales. Electron. Mark. 18(2): 130-141 (2008)

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