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"When a loss becomes a gain: different effects of substitute versus ..."

Kyungmin Choi, Sunghan Ryu, Daegon Cho (2019)

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DOI: 10.1007/S12525-019-00349-8

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/electronicmarkets/ChoiRC19
Kyungmin Choi, Sunghan Ryu, Daegon Cho:
When a loss becomes a gain: different effects of substitute versus complementary loss leaders in a multi-sided platform. Electron. Mark. 29(4): 681-691 (2019)

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